FOCUSING ON THE FINANCIAL SECTOR IT departments in the financial sector need to continue to drive revenues whilst tightly controlling costs to maximise margin and profits. VIRTUS has the solution to deliver the highest quality data centre for finance IT Infrastructure and exceptional market leading customer service with the brand promise of lowest total operating costs. The finance sector is a key vertical and our proposition combines the best of traditional wholesale colocation (large, efficient data centre space, lower costs and freehold ownership), blended with the best of traditional retail colocation space (customer service, connectivity and ecosystem/end user focus). Whilst financial companies need to benefit from lowest latency and proximity solutions, in the rush to be first to access this liquidity many firms deployed entire IT systems at very expensive retail data centre facilities. These facilities, aware of the benefits of their proximity, charged premium rates for these ‘finance eco-systems’. Many finance organisations are now considering alternative data centre options. The hybrid model provides the ideal solution where execution/matching engine servers are left in these expensive eco-system locations, but up to 80% of their remaining IT infrastructure can be deployed at a more cost effective location. The cost savings on both space and power are so dramatic that even when the connectivity to virtualise the two locations is included, they still achieve a significant overall cost saving. Whilst many larger investment banks historically built their own private data centres, industry reports indicate that for requirements of less than 12MW of capacity it isn’t cost effective. Now that the market has matured with offerings like VIRTUS’, buying colocation space is preferable. Data centres older than 12 months are less likely to offer the dramatic cost efficiencies that are now realised in the cooling technologies, such as those being deployed by VIRTUS. Space is limited in retail style data centre facilities and their business model, of leasing land to refit a retail unit as a data centre, doesn’t scale at the rate of newer companies like VIRTUS. VIRTUS invests in technology that continuously optimises its solutions, customer infrastructure support systems and its impact on the environment and passes the savings transparently on to customers. This is the solution that Finance sector CIOs are looking for. A scalable infrastructure platform that appears like a utility gives certainty over costs and has investments made in its technology, which they can benefit form, that are beyond the budget of a single organisation. VIRTUS offers the financial market a combination of lower cost of service and flexibility in commercial terms. New customers benefit from specialist attention for their own proposition growth within a superior colocation environment.