VIRTUS decided to build data centres in a zone around London, that we call the “Goldilocks Zone”. Land prices reduce and availability of land and power for large, hyper efficient data centres increases as you move away from Central London. Conversely connectivity pricing is flat in Central London, whereas availability of connectivity options decreases rapidly as you move away from central and outer London. We choose locations that are optimal and get the best of both worlds. Low cost availability of ample space and power for hyper efficient data centres, and low cost availability of broad and rich connectivity (fibre that today’s digital businesses need). Far enough from Central London for DR purposes, but close enough for synchronous replication via our own DC Fibre Interconnect services, our data centres are popular as optimised locations for hybrid cloud and digital media hubs, close to large populations of users and customers for our customers performance sensitive applications. Being in and around London’s metro area also ensures that our data centres are easily accessible by our local and international customers and meet the security and hazard avoidance criteria of the most demanding clients. The location of our data centres and our policy of owning the freehold to our data centre land are foundations of the VIRTUS promise of lowest Total Cost of Service (TCS) to the market.